Andrea Průchová Hrůzová is a theoretician of visual culture, researcher and teacher. She is the founder and leader of the Platform for the Studies of Visual Culture, Fresh Eye (www.fresh-eye.cz). She is the editor of the Media Studies magazine. In 2019 she published the art book We Have Never Been Earth (in collaboration with T. Hrůza, VSW Press, NY). She translated to Czech Ways of Seeing by John Berger (2016) and co-translated Picture Theory by W. J. T. Mitchell (2017) and How To See the World by Nicholas Mirzoeff (2019).