The interactive installation and its user manual will be presented by the artist Jonáš Strouhal and curator Michal Novotný on 30 January at 6 pm.
This attractively provocative project combines a super-realistic blow-up doll with soluble powder replacing solid food with stereotypical images of exotic holidays. The interactive installation is a satirical, allegorical comment on how human desire gets transformed and anaesthetized in the development of products.
After paying, visitors can, with the use of a hands-free terminal, drink from a silicon breast of the blow-up doll (allegedly) a balanced foodstuff in the form of a drink.
Jonáš Strouhal graduated from the Academy of Arts, Architecture and Design in Prague (UMPRUM), teaches at the FAMU academy in Prague. He oscillates between the roles of artist, scientist and sociologist which he wittily combines. He has recently drawn attention with a performance in which, as the exhausted and overworked Alzák, the mascot of a major Czech e-shop, he pointed out the dark side of the consumerist lifestyle. During his studies he successfully presented his art in France, New York, London and Beijing. In 2015 he exhibited his work at EXPO Milan.
The realization of the work for its first exhibition in Žilina was supported by the Kia Motors Slovakia Foundation and Orange Foundation.